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Beauty Industry

Sephora Debuts New Birthday Gift for 2020

The retailer's Beauty Insiders are sent a gift for their birthday.

By: Beauty Packaging Staff


Sephora revealed its new birthday gift for 2020. The gift is available at all three tiers of the retailer’s Beauty Insider membership program — Insider, VIB and Rouge.

Allegra Stanley, vice president, general manager of loyalty for Sephora, says, “Sephora’s birthday gifts are something our clients look forward to every year. They are a great way to explore new products, many of which are exclusive to us.” 

Stanley continues, “As our clients continue to show interest in different categories like clean beauty and hair care, we’re pleased to be able to deliver differentiated options through our birthday gift offerings, providing clients more choice than ever before.”

Sephora’s Birthday Gift this year includes these options:

MILK Makeup’s Kush High Volume Mascara; Lip + Cheek color stick in Werk; and Hydro Grip Primer.

Sol de Janeiro’s Brazilian Bum Bum Cream; and Coco Cabana Cream.

Briogeo’s Scalp Revival Charcoal & Coconut Oil Micro-Exfoliating Shampoo; and Don’t Despair, Repair! Deep Conditioning Mask.

VIB and Rouge members can also choose from an additional product option, available exclusively via the online Birthday Boutique during clients’ birthday months. This limited-edition item rotates throughout the year — first up is Jo Malone Wood Sage & Sea Salt Cologne.

Update
 
Sephora has revealed its 2021 birthday gift offerings in the makeup, skincare and haircare categories from Laneige, NARS and Moroccanoil.

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